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No, I actually do not like that

The presumptuousness of this one gets me. It’s off target, sure; I write about science, and this is about music. But the PR person marked the email as “high priority”, and then helpfully informed me that she knows I like to receive her PR. How, exactly, does she know this?

Dear [redacted],
We know that you always like to receive our latest news at the earliest possible date. Please find below our new media alert which we are sure will be of interest to you and your readers.
As always, please do not hesitate to get in touch if you have any questions or would like to review any of our products.


IK Multimedia adds SampleMoog™ Mobile Edition
and Inter-App Audio in SampleTank
for iPhone, iPad and iPod touch

New version of SampleTank for iOS adds availability of the SampleMoog™
collection of instruments – the most sought after vintage
and modern Moog synthesizers of all time

November 26, 2013 – IK Multimedia, the leader in mobile music-creation apps and accessories for iPhone, iPad and iPod touch, is pleased to announce a new version of SampleTank, the premium virtual instrument and sound module for iPhone, iPad and iPod touch that gives mobile musicians access to the SampleMoog™ – Mobile Edition collection of instrument sounds, plus adds Inter-App Audio features allowing SampleTank to run as an instrument app for Inter-App Audio compatible recording apps like GarageBand for iPhone, iPad and iPod touch.


There’s an app for those pants, too

Sent to one of the people who also received the pants pitch:

Hi [redacted] —

I’m writing to suggest a great Thanksgiving segment idea for [your publication] — What NOT to Wear to Meet the Parents.

I’m a publicist for Postelio, a cute app that lets you quickly ask friends and family for their fashion opinions while you’re out shopping – all from your cell.

The holidays – like Thanksgiving – are a stressful time for ladies who will be meeting their man’s parents for the first time. You must find the perfect look to impress his mom and sisters — one that’s fashionable, chic and classy.

What are the exact steps you need to take to really wow his family?

No one will be a better judge of the in-law’s judgment than your significant other. Ask him what his moms and sister’s fashion sense is. Check out Facebook photos from past holidays. If they look like East Coast Blue Bloods, dress conservative. If they’re total ex-Berkeley activists, try hippie chic and go vintage.

Bring one flowery dinner outfit, one semi-sexy outfit for a night on the town with your guy, and one laid back combo for that Sunday morning stroll with his mom. Tiny skirts are best left at home – because you don’t want them to think you’re Miley’s doppelganger – and don’t channel Lady Gaga with uncomfortable fashion ensembles that will just make Granny give you side eye.

Pack tons of great accessories, especially a statement necklace to glam up any normal outfit. Stella & Dot pieces, for example, can enrich any holiday outfit.

We know you can’t bring your fashionable friends that weekend to help you find your perfect outfit. But you can send them your fashion selfies and ask them for advice. Postelio is the perfect app to quickly and discreetly ask your friends for fashion advice.

I can help arrange an interview on this topic with Postelio’s Ameena Syeda about dressing your best when meeting the parents. She is available for phone or Skype interviews this week, November 25.

If you’re interested in a guest blog post from Ameena, let me know as well.